Speaking at the NOTIS workshop in Seattle, Washington, September 2009
Judy Jenner has been giving her popular “Entrepreneurial Linguist” workshops in both the U.S. and Europe, and has received fantastic positive feedback from attendees. If you would like to book a workshop for your T&I organization, small business association, etc. please send her an e-mail. Judy is available for travel within the United States and abroad.
Workshop abstract:
Linguists excel in the humanities, but most have little or no formal business training. We are all entrepreneurs, and to help my colleagues run their businesses more successfully, I developed a presentation based on the lessons I learned in business school (MBA, Marketing, University of Nevada Las Vegas, 2001). The presentation centers on working with direct clients.
This hands-on presentation has its main emphasis on marketing (to direct clients, social media, Web 2.0, competitive advantage), and includes sections on finance/economics (pricing, supply and demand), accounting (decreasing expenses), entrepreneurship (generating new business, networking), and negotiating (tips and tricks). Several discussion starters and exercises are part of the presentation. True to the case-study method from business school, many real-life examples are presented. No high-level terminology is used. The intention is for attendees to walk away from the session with some specific advice that they can start using immediately.
Past and future seminars and workshops
2009:
March 5: Proz PowWow in Vienna, Austria
March 16: University of Vienna, Institute of Translation Studies
Master of Interpretation Studies Class – English->German
April 4: Nevada Interpreters and Translators Association (NITA)
60 minutes plus questions
April 18: Colorado Translators Association (CTA) Denver, CO
featured presenter at full-day marketing seminar
2-hour workshop with exercises plus questions
May 16: Chicago Area Translators and Interpreters Association (CHICATA)
Keynote speaker, 20th Chicago Conference on Translation & Interpret.
2-hour workshop with exercises plus questions
At the ATA's annual conference in New York City in October 2009
September 26: Northwest Translators and Interpreters Society (NOTIS)
3.5-hour workshop with exercises and questions
October 31: American Translators Association (ATA) , 50th Annual Conference in New York City
60-minute presentation with exercises plus questions
2010:
February 6: Nevada Interpreters and Translators Association (NITA)
April 10: Northern California Translators Association (NCTA)
May 1: Chicago Area Translators and Intepreters Association (CHICATA)
May 28: Czech Association of Translators and Interpreters (JTP), Prague, Czech Republic
October 2: Metroplex Interpreters and Translators Association, Dallas (MITA)
What attendees are saying:
“You are right: we need to behave like entrepreneurs.”
“I just started using some of your tips. I am doing my homework and creating online profiles.”
“Can you come back next year?”
“I liked the real-life examples. Also, I enjoyed the part of putting yourself in your customers’ shoes.”
“Thank you! Your energetic presentation made a lot of valid and important points.”
“You made it exciting and time flew!”
“Great to hear from someone who’s successfully used these strategies!”
“You changed the way I think about marketing.”
It’s great that you now have a site promoting the Entrepreneurial Linguist program. I’m going to send my professional association (ATIO) here in Canada a link to the site and encourage them to book a workshop.
@Tom: Thanks, Tom. We really appreciate you passing on the info to the Canadian association. I’d be delighted to share what I know with colleagues in Canada.
Thank you for sharing all these useful information on “entrepreneurial behavior” we should be adapting if we want to survive inflation, recession, competition, the world we live in (or just plain survive & still keep our heads up as interpreters/translators).
Your generosity of spirit is appreciated.
@Caroline: you are very welcome. I am delighted to hear you enjoyed the tips and strategies. I’ll keep on updating this website, so come on back!